LAS VEGAS, Nev. (FOX5) – A smell can bring you back to a certain time, person, place, or even casino.
Although resorts on the Strip have their own unique smells, one man was behind creating a lot of them.
“They wanted guests to smell the Statue of David, with the bed of roses that was around him, in the main lobby,” CEO of Aroma Retail Jim Reding said, describing the scent of Caesars Palace.
He says he also worked on Mandalay Bay’s signature smell.
“They originally wanted some coconut with an attitude, so we played around with some ginger and clove and cinnamon,” Reding says.
Even The Wynn’s!
“The direction coming down from Mr. Wynn was, ‘I want people to just smell the flowers,’” he says.
Although Jim developed a lot of the resorts’ signature scents, Aroma Retail doesn’t currently supply them. That’s because the way something smells can’t be copyrighted or patented.
“Because it’s going to smell differently in different spaces,” he says. “The Asian Garden at the Aria smells a lot different than the Asian Garden at the MGM grand.”
This also means those scents can be bottled up and sold, so your house can smell like your favorite resort on the Strip.
Reding says the company was created because his hotel clients wanted candles that smelled like their lobbies.
His wife, Aroma Retail Owner Cristina Reding, jumped into action.
“I said, ‘well I can make candles.’ I couldn’t, but I learned,” she said.
The company started with the couple making candles on their couch, and has now grown to 70,000 regular customers, made up of homeowners and small businesses.
They sell candles, scent machines, wax melts and more.
As for what’s next, they say with big companies entering the environmental scenting business, the future of Aroma Retail depends on new product development, and they have a few in the works.
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