LAS VEGAS, Nev. (FOX5) – The Independent Film & Television Alliance (IFTA) and its Board of Directors announced that the American Film Market (AFM), its industry flagship event, will relocate to Palms Casino Resort in Las Vegas for its 45th edition.
According to a media release, the event is scheduled for November 5-10.
“This move marks a new chapter for AFM,” the release stated.
Held in Los Angeles and Santa Monica for over four decades, AFM is a cornerstone event for the independent entertainment industry. The decision to move AFM to Las Vegas comes “after a multi-city search and careful consideration of the needs of AFM’s Exhibiting Sales Companies and Buyers and reflects IFTA’s dedication to creating the optimal environment where the global film and television industry can converge, collaborate, and conduct business seamlessly,” IFTA said.
“After extensive research, discussions with the Board and invaluable feedback from stakeholders, this move underscores our determination to evolving AFM to meet today’s industry needs,” said Clay Epstein, IFTA Chairperson and President of Film Mode Entertainment. “The strength of the AFM lies in its ability to create community and present a sophisticated platform for all our participants’ activities in one convenient location. The Palms enables us to do all of that and beyond.”
Epstein further added, “This move to Las Vegas is generating support and enthusiasm from colleagues around the world and we are excited to welcome everyone to AFM 2024 in November.”
Major production, finance, sales and distribution companies, including Arclight Films, Blue Fox Entertainment, Blacktop International, Cinema Management Group, Cornerstone, The Exchange, Film Mode Entertainment, FilmNation Entertainment, Film Seekers, HanWay Films, A Higher Standard, Lakeshore Entertainment, Millennium Media, Myriad Pictures, NEON, Protagonist Pictures, The Asylum, The Solution Entertainment Group, Vision Films, WME Independent and XYZ Films have already committed to participating in AFM24 in the new Las Vegas Palms locale, underscoring the industry’s enthusiasm for this monumental move and the importance of AFM to their businesses.
Jean Prewitt, IFTA President & CEO, said, “AFM was created by the Independents and remains the Independents’ market. The industry has called for a fresh look at how the market can better serve a rapidly changing business. The Board has made a monumental decision that allows us to better serve these needs. We look forward to introducing everyone to the new AFM venue and its offerings.”
“We’re delighted to extend a warm welcome to the American Film Market,” said Cynthia Kiser Murphey, General Manager of Palms Casino Resort. “Our team members are committed to providing the Palms signature and personalized hospitality to each and every guest. The AFM’s needs and our offerings make for a perfect match and we look forward to hosting the AFM participants this November.”
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