LAS VEGAS, Nev. (FOX5) – Toy company Hasbro and Secret Location, an Emmy-winning, Toronto-based content studio, are partnering to launch Lite-Brite: Worlds of Wonder at the Illuminarium in Las Vegas.
According to a media release, the immersive show will debut there on June 5. The 60-minute experience will “combine the nostalgic delight of Lite-Brite with cutting-technology, designed to inspire child-like wonder, creativity and fun for kids and adults alike.”
Licensed, created and developed by Secret Location, Lite-Brite: World of Wonder will reimagine the iconic Hasbro property and feature entirely new components and play experiences. Guests will step through the much-loved magic screen and into three imaginative worlds filled with thousands of interactive lights, exploring the depths of a magical ocean, lush forests where dinosaurs roam and a futuristic sci-fi city.
“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art,” says Matt Proulx, Vice President of Experiences, Partnerships and Music at Hasbro. “Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”
Key Features of the Experience include:
- A 60-minute cinematic interactive show
- 12 activations in the digital play space
- An immersive retail experience
- Three cinematic worlds
- Real-life hosts throughout the experience
- Visitors can use their bodies to interact with the immersive show
- Visitors can play and create with physical Lite-Brite toys, found onsite
- Following the experience, visitors can take a memorable take-home photo
“We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience,” says Alan Greenberg, CEO of Illuminarium Experiences. “This new experience will bring back the amazing memories of play and we are excited to offer it in our state-of-the-art facilities.”
Tickets for Lite-Brite: Worlds of Wonder start at $35 for adults and $30 for children and seniors, excluding taxes and fees.
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