LAS VEGAS, Nev. (FOX5) – FOX5 KVVU and Ed Bernstein Injury Lawyers team up to make on-air history with a local newscast that features an expanded news product and fewer commercials.
In an unprecedented move to provide more local news content to viewers in the Las Vegas DMA, FOX5 News at 7pm will air with limited commercial interruption. The move to more news and fewer spots is made possible thanks to a first-of-its-kind sponsorship with Ed Bernstein Injury Lawyers. This new format for FOX5 News at 7pm will go into effect on Monday, November 11th.
“We are beyond excited about this partnership and what it will do for our FOX5 viewers,” said Michael J. Korr, Vice President & General Manager of FOX5 KVVU in Las Vegas. “Working with Ed Bernstein Injury Lawyers to bring news to our local viewers with limited commercials in this landmark television experience is an amazing feat that came to fruition at just the right time.”
Ed Bernstein Injury Lawyers is a longtime community partner of FOX5 KVVU and has championed their ‘closed captioning’ sponsorship for over ten years. Ed Bernstein’s standing in the community is well-known and his history with Las Vegas goes back to 1977, when he first started practicing law in Nevada. “An opportunity to partner with FOX5 on a new venture that will bring more news and information to our local residents is something we can get behind,” said Edward M. Bernstein. “And we want to support anything beneficial to our community and its members.”
FOX5 is the only Las Vegas news station that produces 16 hours of live, local content every weekday. FOX5 is now the first, and only, local news station to produce a newscast with limited commercial interruptions.
“This is a remarkable step for us to take as a news station and it’s the right move,” said Tom Bell, News Director of FOX5 KVVU in Las Vegas. “We’re meeting our viewers needs for more in-depth coverage and it affords our news team the chance to dig deeper in a way that’s not possible in a traditional news format.”
FOX5 News at 7pm will focus on providing viewers with more access to breaking news, First Alert Weather and Traffic updates and more coverage on the big stories of the day.
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