LAS VEGAS, Nev. (FOX5) – Non-profit organization Consumer Reports urged the Consumer Product Safety Commission to investigate the NeeDoh Nice Cube. It’s a popular sensory toy filled with a gel-like substance.
This comes after Consumer Reports said one seven-year-old girl followed a social media trend to make the NeeDoh Nice Cube more malleable. It involves freezing the toy, then putting it into the microwave. The cube exploded in the children’s face. She was taken to the hospital and put in a medically induced coma.
Other complaints on the CPSC’s SaferProducts.gov website explain other children playing with the cubes as intended but they broke. The complaints say the children suffered chemical burns from the gel-like substance inside. The pictures inside the complaints show blisters and burn marks. In one case, a child was taken to the emergency department for the burns.
Now Consumer Reports is concerned the NeeDoh Nice cubes are not safe for children and wants the CPSC to launch an investigation into the cubes.
“We’re asking the agency to just look at the reported incidents, look at the potential risks and take a closer dive into this product, really assess the safety of the gel contents, said Consumer Reports’ Senior Policy Analyst Gabe Knight. ”We’re also asking the Consumer Product Safety Commission to look at other sensory squeeze toys that aren’t the Nice cube, but they have similar complaints.“
In the meantime, the non-profit organization urges parents to keep the cubes and similar toys away from their children until more is learned about the burns and the gel-like substance inside.
The CPSC has not returned request for comment.
Schylling, the NeedDoh Nice cube’s parent company, sent FOX5 the below statement:
“Ensuring the safety of our consumers is fundamental for Schylling. We were disappointed to see there had been a trend on social media demonstrating product misuse of our NeeDoh® brand.
“Misusing a NeeDoh product by microwaving, heating, or freezing is dangerous and may cause injury. Schylling has partnered with social media companies, such as TikTok, to remove influential content containing NeeDoh product misuse.
“Additionally, Schylling has added a product warning to NeeDoh packaging and our website to help combat product misuse.
“Schylling has made the Consumer Product Safety Commission aware and will continue to cooperate with them.”
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