LAS VEGAS (FOX5) — Las Vegas saw fewer visitors and lower hotel revenue in July, but tourism officials say the city remains affordable and that negative headlines are misleading.
According to a release from the Las Vegas Convention and Visitors Authority, slower tourism trends resulted in a 12% year-over-year drop in visitors to Las Vegas, with the sports and entertainment capital of the world welcoming 3.1 million in July.
Conversely, convention attendance increased by more than 10% compared with the same time in 2024. Officials said the increase could be partly due to attendance at the World Market Center’s summer show being counted in August 2024’s tallies rather than July.
Hotels filled fewer rooms in July 2025 and charged a slightly lower average rate, resulting in approximately 12% less revenue per room compared with July 2024.
Steve Hill, president of the Las Vegas Convention and Visitors Authority, said he anticipated the dip in tourism numbers was temporary.
“What we’re hearing from our partners in the resort corridor is that we’re going to start to see, they feel, some improvement as we work through the fall and into the winter. They feel like December is going to be strong,” Hill said.
Hill referenced online articles saying Las Vegas had become too expensive, pricing out potential visitors. He said such pieces often grabbed misleading statistics to create an inaccurate headline.
“Those kinds of broad statements are easy to just dismiss,” Hill said. “It feels like bait, not journalism. And it’s just not true.”
Regarding that narrative, Hill made his opinion clear.
“Vegas is not too expensive,” Hill said. “Vegas is still a value, and there are great values out there right now.”
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