LAS VEGAS (FOX5) — The Las Vegas Convention and Visitors Authority board has approved a contract renewal with Reach Global worth approximately $2.5 million through 2029 to sustain Canadian tourism outreach.
Canada has ranked among Las Vegas’ top two international feeder markets since 2000.
Last year, nearly 1.2 million Canadians visited Las Vegas — about a quarter of all international visitors — generating an estimated $1.9 billion in direct economic impact.
READ MORE: Downtown Las Vegas hotels draw in thousands of Canadian visitors
“It’s a continued commitment to Canada and to bringing visitors from Canada,” said LVCVA President and CEO Steve Hill. “It’s our largest market. It matters a lot to us. So, we’re not going anywhere.”
Under the renewed contract, Reach Global will consolidate all Canadian tourism work, covering nonstop flight support, leisure sales and public relations.
The firm has staff based in Vancouver, Montreal and Toronto.
IPW exhibit booth
The board also approved $340,000 for a new exhibit booth at IPW, a U.S. travel trade show expected to draw 5,000 industry professionals, including buyers from 60 countries.
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