RENO, Nev. (KOLO) – Reno has surpassed Las Vegas as the top destination for Californians looking to buy a home in the state of Nevada.
A new report from Realtor.com shows nearly 43% of online listing views to Reno came from users in California metros, the highest share in the data’s history dating back to 2019.
Meanwhile, roughly 25% of viewership to Vegas listings came from California in 2025.
Analysts say Reno attracted more home shoppers from locations throughout California than shoppers from within the local market, which accounted for around 30% of views.
Copyright 2026 KOLO. All rights reserved.
