RENO, Nev. (KOLO) – The tourism industry generated nearly $100 billion in revenue in 2024.

A report from the Nevada Resort Association showed that the state’s largest industry also supported 437,000 jobs and paid around $2.4 billion in industry-specific taxes last year, numbers that are up significantly from 2023.

According to the report, Nevada’s largest industry is responsible for:

  • $98 billion in total economic impact* (37 percent of the state’s total gross domestic product)
  • 436,600 total jobs supported* (28 percent of the state’s total employment)
  • $24.4 billion in total wage and salary payments*
  • Paying $2.4 billion in industry-specific taxes and fees (more than any other Nevada industry)
  • Generating 34 percent of the state’s general fund revenue
  • $18 billion in current or planned major tourism-related capital investment projects
  • $15.8 billion in gaming revenue (FY24)
  • Millions of dollars donated to local nonprofits.

“A strong tourism industry fuels job creation, allows small businesses to thrive, generates vital tax revenue for state and local governments, fosters capital investments and strengthens community organizations,” said John Maddox, chair of the Nevada Resort Association Board of Directors. “In addition to our substantial economic contributions, we take great pride in our work with local nonprofits and as leaders in environmental sustainability. As outlined in this report, we are dedicated to making a meaningful, lasting impact – enhancing lives today while building a stronger, more sustainable future for Nevada.”

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