LAS VEGAS (FOX5) — The National Football League announced the Las Vegas Raiders will extend their Global Markets Program rights to include Canada, the United Arab Emirates and the United Kingdom.
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The Raiders were awarded rights across Australia and New Zealand last year and were previously awarded rights to Mexico through the program, launched in 2022. The program awards NFL clubs international marketing rights in countries outside the United States to build brand awareness and fandom through fan engagement, events, commercial opportunities and NFL Flag development.
The Raiders have played four times in the United Kingdom, including three regular season games between 2014-19. The team played a preseason game at Wembley Stadium as part of the NFL’s American Bowl Series in 1990. The Raiders also played a game in Canada, defeating Green Bay in Winnipeg during the 2019 preseason.
NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. All 32 clubs now participate in the program with rights held across 22 international markets.
The Global Markets Program has delivered fan engagement initiatives globally since its inception. The program has supported hundreds of club-led fan events worldwide and enabled the introduction and development of NFL Flag in countries to support growth in flag football participation at a grassroots level reaching thousands of young people.
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