LAS VEGAS (FOX5) — The inaugural SHE Weekend in Las Vegas continues to lift and celebrate female Winter Olympic athletes, but also works to connect women with businesses, brands and networking opportunities.
From the nighttime parade down the Las Vegas Strip to other activations and events, around 150 athletes are being celebrated for their accomplishments in their sport. The weekend event was created by rapper and women’s sports supporter Flavor Flav, known for his sponsorship of Olympic teams; he describes the massive support behind the event as a “movement” to create change for women.
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During the daytime, athletes get down to business and meet with brands and sponsors.
“A big thing is just bringing the room together. It’s more about having those executive leaders, those business leaders, those brands, and the athletes all in the same space so that conversations can naturally evolve,” said Jamie McCormick of The GIST. “Every athlete, especially Olympians and Paralympians, has very different careers, very different journeys depending on their sport. This is really a time for them to take what they need, get what they need, find that help, and also just meet the right people and brands that can support them in the next phase after the celebration,” she said.
Two-time U.S. Olympic Bobsled Team member Kaysha Love, also a UNLV Track & Field alum, came to Las Vegas for SHE Weekend. She explains how Flav’s sponsorship of her Olympic team and his SHE Weekend mission are critical for her and other women.
“At the end of the day, those types of sponsorships change our whole dynamic. It’s what allows us to be able to compete on the world’s biggest stage and be able to be competitive. You know, without the support, the financial support, it’s extremely difficult. And when Flavor Flav stepped on to help USA Bombsled, we saw that change: our team continues to walk away with medals, and every team that he associates himself with is medal contending. I don’t think that’s a coincidence,” Love said.
Many athletes are self-funded and train full-time.
“At the end of the day, we’re not doing this for money. We’re not doing this for connections. We’re doing this because we genuinely love our sport,” she said.
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