LAS VEGAS (FOX5) — AMC Global Media and Sphere Entertainment Co. are expanding their seasonal marketing partnership for the holidays.
The deal will now tie Sphere’s annual “Sphere of Cheer” and “Sphere of Fear” Exosphere campaigns to AMC’s “Best Christmas Ever” and “FearFest” franchises across TV, digital and streaming.
In December, AMC Global Media will work with Sphere Entertainment to create branded holiday activations on the Exosphere, with custom content from Sphere Studios.
In October, Sphere will also align its “Sphere of Fear” spectacle with AMC’s long‑running “FearFest” horror lineup. Last year’s inaugural effort drew major sponsors including Bacardi and Kraft Heinz, which booked full‑week Exosphere takeovers that were mirrored on AMC’s channels.
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