LAS VEGAS, Nev. (FOX5) -Ben & Jerry’s ice cream is making its presence felt in a big way in Las Vegas this weekend.
According to a media release from the company, from April 17 through April 21, Ben & Jerry’s is activating on the Exosphere, the 580,000 sq. ft. LED exterior display of the Sphere, turning the exterior into “an immersive fishbowl and the largest ever virtual scoop of ice cream.” This mega scoop is part of a 90-second digital experience celebrating Ben & Jerry’s’ long-standing partnership with the band Phish and its fan-favorite Phish Food flavor.
It will be displayed during the days Phish is performing at the Sphere. Phish fans and those visiting Las Vegas will have an opportunity to indulge in their own scoop of Phish Food as Ben & Jerry’s will be handing out free samples outside of the Sphere from 5:00 p.m.-8:00 p.m. today, Saturday and Sunday.
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