LAS VEGAS (FOX5) — Sphere Entertainment Co. and Lyft announced a multi-year marketing partnership Wednesday, naming Lyft as an official rideshare partner of Sphere.
The partnership gives Lyft brand integrations and visibility across Sphere’s ecosystem, including in-venue digital signage, out-of-venue signage, a dedicated Lyft pickup and drop-off zone within Sphere’s rideshare lot, and in-app wayfinding.
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“At Sphere, we welcome guests from around the world, offering brands unparalleled opportunities to connect with a global audience,” said Marcus Ellington, executive vice president of ad sales and sponsorships at Sphere. “Lyft has built one of the most widely used rideshare platforms, connecting people to the places and experiences that matter most to them. This partnership provides Lyft meaningful visibility across Sphere’s global platform while extending best-in-class services to our guests.”
“Sphere is redefining what live entertainment can be, and we want getting there to feel just as extraordinary and joyful to our customers. This partnership puts Lyft at the center of that journey from the moment someone requests a ride to the moment they walk through Sphere’s doors, we’re focused on making it seamless, safe, and genuinely exciting. Las Vegas is one of Lyft’s most active markets for live entertainment and event travel, and Sphere is exactly the kind of iconic, high-demand destination where we want to show up at our best. We’re proud to bring operational excellence to Sphere Las Vegas, one of the most iconic venues in the world,” said Jordan Glassberg, vice president of partnerships at Lyft.
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As an official rideshare partner, Lyft will receive brand exposure at Sphere during live residencies, Sphere Experiences, and brand and marquee events. This includes in-venue IPTV placements and exposure on exterior venue signage, including within the rideshare lot at Sphere.
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