LAS VEGAS, Nev. (FOX5) – The NFL threw a party for some of the Las Vegas Valley’s best-run local businesses Thursday night, with the celebration focusing on the bonds owners have formed with each other over the past year.

200 local businesses participated in Super Bowl LVIII Business Connect. The program aims to bring networking opportunities to minority-owned companies by providing the connections they need to compete for contracts related to the big game.

It primarily supports businesses owned by women, minorities, veterans, and members of the LGBTQ+ community through professional development, networking, and sub-contracting opportunities.

“What our goal is to make sure that local diverse suppliers are impacted in a positive way, that we support their businesses, we elevate their businesses, and hopefully connect them to contracts that make them stronger,” said B.J Waymer, who’s with the Business Connect program.

The program was a partnership between the NFL and the Las Vegas Super Bowl Host Committee. The league teams up every year with the host committees to ensure big game contractors include minorities.


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