LAS VEGAS (FOX5) — The Raiderettes are taking their silver and black spirit down under.
The Raiders are launching a new Raiderettes ambassador program in Australia to connect with international fans through interactive events. The team is also rolling out a junior Raiderettes program there, giving young dancers a chance to be part of the Raiderettes culture.
The Raiders say this is the first ambassador program of its kind for any NFL team abroad.
“Bringing the Raiders to Australia is groundbreaking,” said Robyn, director of the Raiderettes Ambassadors in Australia. “With so many Raiders fans around the globe, this is a unique opportunity for our Australian supporters to get closer to the brand and experience their first direct connection with us.”
MORE ON FOX5: Las Vegas Raiders, Red Cross team up to train community in CPR, AED use
Expanding the Raiders’ footprint
The Raiderettes Ambassador Program aims to expand the Raiders’ footprint throughout Australia by connecting fans with the organization through interactive experiences. The junior Raiderettes program will offer young dancers the chance to engage with the global Raiderettes culture and identity.
“Being a part of the Raiderettes gives kids back home in Australia something to look forward to,” said Ellie, an Australian Raiderettes Ambassador. “It is about embodying the brand, showcasing its excellence, and allowing people to truly feel a part of Raider Nation.”
In 2025, the Raiders were awarded international marketing rights to Australia as part of the NFL’s Global Markets Program. The initiative allows NFL clubs to build brand awareness and fandom beyond the U.S. through fan engagement, events, commercial partnerships, and the development of NFL Flag football.
“Aussies are one of a kind, and we are a very loving people,” Ellie said. “Bringing this program to Australia is a chance to show Americans what we do. We want to show that we have the same passion and talent, and we are excited to share that energy with the rest of Raider Nation.”
Copyright 2026 KVVU. All rights reserved.
