LAS VEGAS (FOX5) — Station Casinos is marking its 50th anniversary with a new logo and a citywide brand campaign launching Wednesday.
The new logo is inspired by the original Bingo Palace mark created in the 1970s, drawing from the company’s archives including vintage playing cards, casino chips, matchbooks and classic roadside signage. The iconic arch from Bingo Palace’s original roadside sign has been reimagined as part of the updated identity.
MORE ON FOX5: Station Casinos turns 50, announces monthlong celebration in July
New look, old roots
“As we celebrate 50 years in Las Vegas, this new logo is a meaningful nod to where we began and the local community that has been part of our story from the start,” said Frank Fertitta IV, Executive Vice President of Operations for Station Casinos. “While our brand identity is evolving, our commitment to serving locals with great value, genuine hospitality and a place to come together for another 50 years remains as strong as ever.”
The logo and campaign were developed in collaboration with branding and design studio The New Company and the Station Casinos in-house marketing team.
‘From Vegas, For Vegas, Always Vegas’
The new logo coincides with the launch of a citywide brand campaign titled “From Vegas, For Vegas, Always Vegas,” debuting Tuesday evening at Palace Station ahead of a drone and fireworks show. The campaign includes broadcast spots, social media activations, an out-of-home takeover, vintage photo booths at its seven large properties, and custom merchandise.
How to celebrate
Guests can purchase a limited-time commemorative 50th anniversary logo collection, available on $5 and $25 chips at the cage and Player Services, as well as on complimentary Boarding Pass cards and retail items in the gift shop.
Fireworks shows are scheduled for July 4 at six of Station Casinos’ large properties.
More information is available at stationcasinos.com/50th.
Copyright 2026 KVVU. All rights reserved.
