LAS VEGAS (FOX5) — Members of the Primm family announced they have signed an agreement with Las Vegas-based Terrible’s to operate its hotel-casino and related properties in Primm, Nevada.
Cory Clemetson, grandson of Primm founder Ernie Primm and president of the Primm South Real Estate Company, said in a release Tuesday that the Primm family will be partnering with Terrible’s and the Herbst family to help manage and operate the businesses and land that they’ve owned since the 1950s.
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Together, Clemetson says they are embarking on an effort to restore, enhance and reimagine Primm as a destination for travelers, tourists, truck drivers and Southern Nevada residents.
“Primm has long been one of Nevada’s most recognizable destinations,” said Tim Herbst, president of Terrible’s. “This partnership reflects our commitment to preserving that legacy while creating new opportunities for growth, investment and tourism for decades to come. We believe Primm’s best days are still ahead.”
Clemetson said the Primm and Herbst families will be doing everything possible to prevent the currently operating Primm Valley Casino Resort, Oasis Apartments, The Lotto Store and related properties at Primm from closing by July 4.
That was the closing date issued by previous operator Affinity Gaming and Z Capital when they notified Primm employees, residents and state gaming regulators on May 5 that they intended to close the properties they’ve been operating at Primm for nearly 15 years.
“We’re pleased that we were able to secure such a qualified and like-minded partner for our properties at Primm in just over a month after that unfortunate and poorly timed announcement,” Clemetson said.
Clemetson said the Primm and Herbst families have deep roots in Nevada and strong connections dating back decades.
“Our families have a lot in common and share the same goals for Primm,” he said. “Although we were grateful for all the highly qualified operators that expressed interest in partnering with us at Primm, we were impressed with how the team at Terrible’s shared our goals and confidence in the long-term success of Primm.”
Future plans
Future plans may include property renovations, upgraded traveler amenities, enhanced food and beverage offerings, infrastructure improvements and other investments designed to elevate the visitor experience while preserving Primm’s unique identity.
As plans move forward, additional details regarding future developments and investments will be announced.
Sam Edgmon of the Pilot Company said Pilot is looking forward to continuing to work with the Primm family to operate the Flying J travel center at Primm.
“We are encouraged by the progress being made toward identifying a long-term solution for the Flying J location in Primm, Nevada,” said Edgmon, vice president of operations business development at Pilot. “We have been in close communication with the Primm family and appreciate their continued commitment to supporting the community, our team members and drivers who rely on this location.”
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